You hear it all the time: a product that sells itself. But what does that actually look like? Anders Willberger from Cosmo Consult shows us. As a former controller, he knows exactly what finance teams struggle with. He used that knowledge to help 40 companies in Sweden with Exsion Reporting. No large sales team, no lengthy implementations. In this article, you'll learn how it works and what other partners can take from it.

From controller to consultant

Anders Willberger has a background as a financial controller. He knows the frustrations firsthand: hours spent gathering data, copying and pasting from different sources, just to get a clear overview. When his former boss introduced him to Exsion, he immediately saw the value.

That combination of controller experience and product knowledge makes the difference. Anders knows which questions finance teams have and can show directly how Exsion answers them. Not a technical pitch, but a practical solution for a daily problem.

40 companies in 11 years

Cosmo Consult has been implementing Exsion since 2014. Anders on that period: "Since then, I've seen how Exsion transforms financial reporting from a manual chore into a real-time experience. Finance teams can easily pull live data from Business Central into Excel, customize reports, and drill down into the numbers instantly."

By now, Anders has helped 40 companies in Sweden through Cosmo Consult. Large and small, all with the same need: faster and more accurate reporting without depending on IT or manual work.

Cosmo Consult doesn't just sell licenses. They guide customers, provide training, and build customized reports upfront. That way, customers get exactly the insights they need before they even start working on their own. This approach lowers the barrier and increases the chance that customers stay and expand.

Why this works for partners

Cosmo Consult's story reveals three things relevant to every partner.

First: you don't need a large team. Anders built his customer base with knowledge and a good product, not a sales machine.

Second: the solution sells itself once customers see it. Anders sums it up: "Exsion is not just fast, it's flexible, powerful, and designed for finance professionals who need answers now." Controllers immediately recognize their own frustrations and understand within minutes what Exsion does.

Third: existing customers expand. Once a finance team realizes that reports refresh with a click instead of a day of manual work, colleagues start asking questions. More users, more licenses, more margin for you.

What this means for you

As a partner, you receive 25% recurring margin per month. No upfront financing, no inventory to hold, no support to deliver. Exsion handles that. You introduce the customer, we build the first report together with them, and from day 60 you start earning. Customer stops? The license stops. No risk.

At 4PS, this model has been working for years. They offer Exsion Reporting with their Business Central implementations. Their customers often start the same day. Support comes to us, not them. They earn monthly without deploying consultants, pure margin, without logging hours.

The barrier is lower than you think

Many partners assume reporting is complex. That their team will have extra work. That customers need training. Anders' story shows it can be different. With the right background and a product that works in Excel, you build a customer base without hassle.

The 40 companies in Sweden are proof of that. No months of implementation, no IT projects. Just a solution that delivers what it promises, sold by someone who understands the customer's pain.

You want this too

If you're reading this and thinking: I want this too, that's exactly the point. Partners who include Exsion in their offering earn without extra work. Customers are satisfied because they finally have control over their reports. And you build a predictable revenue stream that grows with your customer base.

Want to know more?

Schedule a short call, and Thomas will show you in five minutes how you can help your first customers just like Cosmo Consult and start earning right away.