For partners, there's nothing better than a product that sells itself. We regularly see a single license grow to dozens within a year, without any extra effort from your team. This happens with partners in construction, real estate, and project development. You receive 25% recurring margin per month while the customer expands on their own. In this article, Thomas Werkhoven, director of Exsion365, explains how Exsion turns customers into fans and what that means for your revenue.

Why customers expand on their own

Exsion Reporting works in Excel. No weeks of training, no IT dependency. The moment a controller realizes a report refreshes with one click instead of a day of copying and pasting, word spreads. Colleagues see the results and want the same. That means more licenses without you having to make a single sales call.

Partners increasingly choose tools that prove themselves because they don't want hassle. We understand that caution. That's why we let the product do the work. Mary Ellen Rosinski, controller at AASK, puts it this way: "Instead of one and a half to two days for my monthly reports, it now takes me a few hours." Controllers share that kind of time savings with their colleagues immediately.

What this means for you

At 4PS, they see customers who start with a handful of users scale up organically. Arnold van der Werf: "Exsion 365 helps our customers quickly query and analyze data. Users simply keep working in Excel." For partners, that means recurring revenue without additional sales conversations.

Our usage data confirms the pattern. On average, each customer runs 176 different reports. Over 106,000 reports are refreshed monthly. These aren't licenses gathering dust but tools customers use daily, and therefore keep paying for. That intensity explains why expansion happens organically so often.

No hassle, just margin

What does this mean for you in practice? Implementation takes five minutes, we handle support, updates are automatic. And you? You receive 25% recurring revenue per month. Because Exsion runs entirely in Excel, no training is needed. That saves you a lot of support tickets. And when the customer expands? Your margin grows with them.

Mary Ellen Rosinski on the cost-benefit ratio: "This system pays for itself many times over in time savings. When you compare that to labor costs, it's a massive saving."

We saw it at Kinderhulp too. Maarten Koops: "Report development used to always go through me. There's no time for that anymore. So we're giving access to several other colleagues." The user base grew with the organization without anyone having to actively pursue it.

Every sale is the start of more

You sell a starter license and the customer grows on their own. More users, more margin, satisfied customers who spread the solution themselves. That makes your revenue predictable and your customer relationships strong. No one-off projects, but an ongoing revenue stream that grows with every expansion.

Want to know more?

Schedule a short call, and I'll show you in five minutes how to build monthly margin without any effort.